Data protection
Last updated on: 26.07.2024
We attach great importance to the transparency of how we handle personal data. This privacy policy provides information about what personal data we collect, for what purpose, and with whom we share it. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.
1. Which services we use
- Google AdSense
- Google Ads
- Google Ads Conversion Tracking
- LinkedIn Ads
- Meta Ads
- Microsoft Advertising
- Pinterest Ads
- Google Analytics
- Google Analytics Enhanced eCommerce
- Google Call Conversion Tracking
- Google Tag Manager
- Hotjar
- LinkedIn Insight Tag
- Pinterest Conversion Tag
- Shopping cart function (Cart Functionality)
- Google Pay
- Shopify
- Shopify Buy Button
- Shopify Product Reviews
2. Contact information
If you have any questions or concerns about our privacy policy, you can contact us at any time by email at . The person responsible for data processing via this website is:
AlpinePeak GmbH
Härdlenstrasse 15b
8302 Kloten
Switzerland
Person responsible for data protection: Claudio Galenda
3. General principles
3.1 What data do we collect from you and from whom do we receive this data
We primarily process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:
- Personal master data (name, address, date of birth, etc.);
- Contact details (mobile phone number, email address, etc.);
- Financial data (e.g. account details);
- Online identifiers (e.g. cookie identifiers, IP addresses);
- Location and traffic data;
- Sound and image recordings;
- particularly sensitive data (e.g. biometric data or information about your health).
3.2 Under what conditions do we process your data?
We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.
If, in exceptional circumstances, we are unable to comply with these principles, the data processing may still be lawful because a justification exists. This justification may include, but is not limited to:
- your consent;
- the execution of a contract or pre-contractual measures;
- our legitimate interests, unless your interests prevail.
3.3 How can you withdraw your consent?
If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.
You have the option to revoke your consent at any time by sending an email to the address provided in the imprint. This does not affect data processing that has already taken place.
3.4 In which cases can we pass on your data to third parties?
a. Principle
We may rely on the services of third parties or affiliated companies and commission them to process your data (so-called processors). The recipient categories include:
- Accounting, trust and auditing companies;
- Consulting firms (legal advice, taxes, etc.);
- IT service providers (web hosting, support, cloud services, website design, etc.);
- Payment service providers;
- Providers of tracking, conversion and advertising services.
We ensure that these third parties and our affiliates comply with data protection requirements and treat your personal data confidentially.
We may also be required to disclose your personal data to authorities.
b. Visiting our social media channels
We may have embedded links to our social media channels on our website. You will be able to see this (typically via corresponding icons). Clicking on the icons will redirect you to our social media channels.
In this case, the social media providers will learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or how it is used by the operators.
c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are subject to the same data protection obligations as we are. The transfer may take place worldwide.
If the data protection level does not correspond to that of Switzerland, we will conduct a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g., through the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will implement additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de
3.5 How long do we keep your data?
We only retain personal data for as long as necessary to fulfill the individual purposes for which the data was collected.
Data we store during your visit to our website is retained for twelve months. An exception applies to analytics and tracking data, which may be retained for a longer period.
We store contract data for longer periods because we are legally obligated to do so. In particular, we must retain business communications, concluded contracts, and accounting documents for up to 10 years. If we no longer need such data from you to provide our services, the data will be blocked and used only for accounting and tax purposes.
3.6 How do we protect your data?
We will keep your information secure and take all reasonable steps to protect it from loss, access, misuse, or alteration.
Our contractual partners and employees who have access to your data are obligated to comply with data protection regulations. In some cases, it may be necessary for us to forward your inquiries to our affiliated companies. Even in these cases, your data will be treated confidentially.
On our website we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.
3.7 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. Please send your request for information along with proof of identity to info@misaki-knives.ch.
You also have the right to receive your data in a common file format if we process your data automatically and if:
- You have given your consent to the processing of this data; or
- You have disclosed data in connection with the conclusion or execution of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate or public interests, or the interests of a third party.
Your request will be processed within the statutory processing period of 30 days. However, we may extend this period due to high request volume, for legal or technical reasons, or because we require further information from you. You will be notified of the extension in a timely manner, at least in text form.
b. Deletion and rectification
You have the right to request the deletion or correction of your data at any time. We may reject your request if legal regulations require us to retain your data for a longer period or without changes, or if a legal basis conflicts with your request.
Please note that the exercise of your rights may conflict with contractual agreements and may have corresponding effects on the implementation of the contract (e.g. early termination of the contract or cost consequences).
c. Legal recourse
If you are affected by the processing of your personal data, you have the right to enforce your rights in court or to file a report with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
3.8 Changes to the Privacy Policy
We may change this privacy policy at any time. The changes will be posted on www.misaki-knives.ch; you will not be notified separately.
4. Individual data processing operations
4.1 Providing the website and creating log files
What information do we receive and how do we use it?
When you visit www.misaki-knives.ch, certain data is automatically stored on our servers or on the servers of services and products we purchase and/or install for system administration, statistical or backup purposes, or for tracking purposes. This includes:
- the name of your Internet service provider;
- Your IP address (where applicable);
- the version of your browser software;
- the operating system of the computer with which the URL is accessed;
- the date and time of access;
- the website from which you visit URL;
- the search terms you used to find the URL.
Why are we allowed to process this data?
This data cannot be assigned to a specific person, and it is not merged with other data sources. Log files are stored to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.
How can you prevent data collection?
The data will only be stored for as long as necessary to achieve the purpose for which it was collected. Accordingly, the data will be deleted after each session. The storage of log files is essential for the operation of the website; therefore, you have no right to object to this.
4.2 Google AdSense
On our website we use Google AdSense, a service for integrating advertisements from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google AdSense uses cookies to analyze visitor usage of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to analyze information such as visitor traffic on this website.
The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may also share this information with Google's contractual partners. However, Google will not combine your IP address with any other data stored about you.
You may prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
Furthermore, you can deactivate interest-based ads on Google and interest-based Google ads on the web (within the Google Display Network) in your browser by activating the "Off" button at https://www.google.com/settings/ads or deactivating them at https://www.aboutads.info/choices/. Further information about your settings options and data protection with Google can be found at https://www.google.com/intl/de/policies/privacy/?fg=1.
4.3 Google Ads
We use Google Ads, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"), on our website. Google Ads enables us to display advertisements in Google search results and on the Google advertising network.
4.4 Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website, including conversion tracking (visit action analysis). Google Ads Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
When you click on an ad served by Google, a conversion tracking cookie is placed on your device. These cookies have a limited lifespan, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
You can prevent cookies from being saved by selecting the appropriate technical settings in your browser software. However, please note that if you do this, you may not be able to use all of the website's features to their full extent. You will then not be included in the conversion tracking statistics.
You can also deactivate personalized advertising in your Google advertising settings. Instructions can be found at https://support.google.com/My-Ad-Center-Help/answer/12155764.
4.5 LinkedIn Ads
We use advertising services from LinkedIn on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").
LinkedIn Ads allows us to display targeted advertisements based on users' interests and behavior. LinkedIn uses cookies and similar technologies to display ads based on your previous visits to our and other websites. This allows us to measure and optimize the effectiveness of our advertising efforts.
The information collected through LinkedIn Ads is anonymous to us, meaning we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn, allowing a connection to the respective user profile and allowing LinkedIn to use the data for its own advertising purposes, in accordance with the LinkedIn Privacy Policy.
If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected through LinkedIn Ads will be linked to your LinkedIn account.
The purpose of using LinkedIn Ads is to analyze and optimize the effectiveness of our advertising measures. Data processing is based on our legitimate interest in targeted advertising and analyzing the impact and efficiency of this advertising.
4.6 Meta Ads
Our website uses Meta Ads, an online advertising service provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads allows us to display targeted advertisements to make users aware of our products or services.
When you visit our website, Meta Ads may place a cookie on your device, which enables analysis of your website usage. Meta also uses this cookie to track your usage behavior across different websites and devices and, based on this, display personalized advertisements.
The data collected by the cookie is transmitted to Meta and stored there. Meta can link this data to your Meta account (formerly Facebook account) and use it for its own advertising purposes.
To generally refuse the use of cookies on your computer, you can configure your Internet browser to prevent cookies from being stored on your computer in the future or to delete cookies that have already been stored. However, disabling cookies may result in some features of our website no longer functioning properly.
For more information about how Meta Ads handles user data, please see Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the relevant settings in your Meta account.
4.7 Microsoft Advertising
On our website, we use Microsoft Advertising, an online advertising service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service allows us to display targeted advertisements to present our products and services.
Microsoft Advertising uses cookies and similar technologies to collect data about our website usage and interaction with our ads. This data may include information such as IP address, browser type, pages visited, date and time of access, and response to ads.
The data collected through cookies is used to measure the effectiveness of our advertisements, optimize our marketing strategies, and display targeted advertising based on users' interests.
4.8 Pinterest Ads
Our website uses "Pinterest Ads," an advertising service provided by Pinterest Inc., 505 Brannan St, San Francisco, CA 94107, USA. This service allows us to advertise our products and services specifically on the Pinterest platform and thus achieve a wider reach.
When you use Pinterest and click on one of our ads, you will be redirected to the corresponding page on our website. Pinterest Ads allows us to measure the effectiveness of our advertising campaigns by providing information about how many users performed a specific action on our website after clicking on an ad, such as making a purchase or signing up for our newsletter.
To measure the effectiveness of our ads, Pinterest uses cookies and similar technologies. These collect information about your browsing behavior and your interactions with our ads. This may include which website you came from, how long you stay on our site, which products you view, and which actions you take.
If you do not want Pinterest to track your browsing behavior for advertising purposes, you can change this in the settings of your Pinterest account or restrict the use of cookies in your browser.
4.9 Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.
You can prevent cookies from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
4.10 Google Analytics Enhanced eCommerce
On our website, we use the Enhanced eCommerce feature of the Google Analytics service, which is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics Enhanced eCommerce enables detailed analyses of users' purchasing behavior on our website and provides information about the purchasing process, such as which products were viewed or purchased most frequently and which marketing strategies are most effective.
Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is typically transferred to a Google server in the United States and stored there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and the effectiveness of our eCommerce strategies, and to provide us with other services relating to website activity and internet usage.
You can prevent cookies from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
4.11 Google Call Conversion Tracking
On our website, we use Google Call Conversion Tracking, an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This service allows us to measure the effectiveness of certain advertisements by tracking how many calls these ads generate.
If you access our website via a Google ad and call using the provided phone number, Google can recognize this and record it as a "conversion" for us. No personal information about the caller, such as their phone number or name, is transmitted to us.
Google uses cookies and similar technologies to provide the service and track calls. These cookies are used to identify and track the ad that brought the user to the website and the source of the call.
If you do not wish to participate in tracking, you can opt out of this use by deactivating the Google Conversion Tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics.
4.12 Google Tag Manager
To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Tag Manager itself (which implements the tags) is a cookie-free domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, this remains in effect for all tracking tags implemented with Google Tag Manager.
By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website you visit, and other interactions during your website visit.
4.13 Hotjar
We use the Hotjar web analytics service provided by Hotjar Ltd. on our website. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Hotjar enables us to measure and analyze the behavior of our website visitors.
For example, Hotjar allows us to determine how long users stay on a page, which links they click, and how they navigate through the page. This helps us make our website more user-friendly. The information is collected anonymously and is not combined with other data.
Hotjar uses cookies and other technologies to collect information about our users' behavior and their devices. This may include the device's IP address (stored only anonymously), screen size, device type, browser information, geographic location (country only), and preferred language.
4.14 LinkedIn Insight Tag
We have integrated the LinkedIn Insight Tag on our website, a tool from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").
The LinkedIn Insight Tag allows us to collect information about our website visitors, specifically the types of LinkedIn features our website visitors use and how they interact with those features. This tool helps us create targeted ads within the LinkedIn platform and measure the effectiveness of those ads.
By using the LinkedIn Insight Tag, cookies are placed on your device that enable the collection of pseudonymized data, such as the URL of the page visited, the referrer URL, IP address (in abbreviated form), device and browser properties, and timestamps.
The data collected by the LinkedIn Insight Tag is anonymous to us, meaning we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn, allowing a connection to the respective user profile and allowing LinkedIn to use the data for its own advertising purposes, in accordance with the LinkedIn Privacy Policy.
If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by the LinkedIn Insight Tag will be linked to your LinkedIn account.
The purpose of using the LinkedIn Insight Tag is to analyze and optimize the effectiveness of our advertising measures. Data processing is based on our legitimate interest in targeted advertising and analyzing the impact and efficiency of this advertising.
4.15 Pinterest Conversion Tag
We use the "Pinterest Conversion Tag" on our website, an analytics tool from Pinterest Inc., 505 Brannan St, San Francisco, CA 94107, USA. This tool enables us to measure the effectiveness of our Pinterest ads and optimize our marketing strategies accordingly.
The Pinterest Conversion Tag allows us to track which actions users perform on our website after clicking on one of our Pinterest ads. For example, we can see whether users purchase products, sign up for our newsletter, or perform other conversion-relevant actions after clicking on an ad.
The Pinterest Conversion Tag works by placing cookies and similar technologies on users' devices. These technologies collect information about users' browsing behavior and interactions with our ads and website. This includes data such as pages visited, time spent on the website, and actions performed.
If you do not want Pinterest to record and analyze your behavior on our website, you can adjust this in the settings of your Pinterest account or restrict the use of cookies in your browser.
4.16 Shopping cart function (Cart Functionality)
Our website offers a shopping cart functionality that allows visitors to select products or services and reserve them for purchase. During this process, data about the selected products, quantity, and total price may be stored.
To facilitate the purchase process, our website may also store information such as your name, shipping and billing address, email address, and other purchase-related data. This data is used to facilitate the purchase process and provide you with a seamless user experience.
The data collected as part of the shopping cart functionality is stored on our servers and is accessible only to authorized persons tasked with managing and processing orders. This data will not be shared with third parties without your express consent, unless required by law or necessary for the execution of the contract, e.g., for the delivery of the ordered products by a third-party provider.
To improve the user experience, our website also uses cookies that allow us to save the contents of your shopping cart even if you leave the website and return later. You can delete or block these cookies at any time via your browser settings.
4.17 Google Pay
For processing payments on our website, we offer, among other options, Google Pay, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Pay allows you to make payments using the payment methods stored in your Google Account without having to re-enter this payment information on our website.
If you choose to pay with Google Pay, certain transaction data, including details of the purchased product or service and the transaction amount, will be transmitted to Google. Google may also collect other information, such as your IP address or information about your device.
Google uses this information to process payments, prevent fraud, and improve its services. Google may combine this information with other information collected from your use of other Google services.
4.18 Shopify
Our website uses services from Shopify, an e-commerce platform provided by Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. We use Shopify to provide you with a streamlined online shopping experience and to sell our products online.
When you shop in our online store, your order data, including personal information such as your name, address, and payment information, will be transferred to Shopify to complete the purchase process. Shopify also uses cookies and other technologies to enhance the shopping experience and ensure the security of the shopping process.
4.19 Shopify Buy Button
Our website uses the Shopify Buy Button, a service provided by Shopify Inc., 151 O'Connor Street, Ground Floor, Ottawa, ON, K2P 2L8, Canada. The Shopify Buy Button allows us to sell products directly on our website without redirecting visitors to an external platform.
When you make a purchase using the Shopify Buy Button, your order data, including personal information such as your name, address, and payment information, will be transferred to Shopify to complete the purchase process. Shopify also uses cookies and other technologies to enhance the shopping experience and ensure the security of the shopping process.
4.20 Shopify Product Reviews
Our website uses "Shopify Product Reviews," a service provided by Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. This service allows our customers and visitors to leave reviews and comments on our products, which can help better inform other customers.
When you submit a review through Shopify Product Reviews, the information you enter, such as your name, email address, and the content of your review, will be saved. This information will be published on our website to help other customers make their purchasing decisions. However, your email address will not be published and will only be used to inform you about the status of your review.